Signs 

Signs 

Tightness after cleansing
Rough or flaky texture
Dull, flat appearance
Fine lines more visible
Dry skin year-round

Reasons

Reasons

Genetics
Cold, dry weather
Over-cleansing
Ageing skin
Harsh skincare ingredients

Needs

Needs

Gentle cleansing
Biomimetic ingredients
Deep hydration
Antioxidant protection
Moisture-sealing actives

Founders Note

"Dry skin is rarely just about lacking moisture — it's about a barrier that's out of balance. That's why we focus on products that help the skin help itself. Not magic. Just biology."

- Martin Lyne, founder of woods_

Morning routine

Start the day with a simple routine that replenishes moisture, strengthens the skin barrier, and helps keep the skin balanced throughout the day.

Step 1 — Cleanse with water

Wash your face with lukewarm water to gently wake the skin.

Step 2 — Cleanse with Daily Foaming Cleanser

Optional: Cleanse with Daily Foaming Cleanser.

Step 3 — Moisturize with Ultra-Rich Cream

Strengthen the skin barrier to keep it resilient throughout the day.

Step 4 — SPF

Finish with SPF to shield the skin from UV-rays, even on cloudy days.


Evening routine

The best results come with consistency — make your evening routine a daily ritual, giving the skin the calm and optimal conditions it needs to repair and rebuild overnight.

Step 1 — Cleanse with Daily Foaming Cleanser

Remove the day with a gentle, balancing cleanser like Daily Foaming Cleanser.

Step 2 — Treat with Intense Hydra Serum

Apply Intense Hydra Serum that supports repair while you sleep.

Step 3 — Moisturize with Ultra-Rich Cream

Warm a blueberry-sized amount between fingertips and smooth onto face and neck.