Signs 

Signs 

Dark spots or sun spots 
Uneven skin tone 
Post-blemish marks 
Dull complexion 
Discoloration that darkens in sun 

Reasons

Reasons

UV exposure 
Hormonal changes 
Post-inflammatory response 
Pollution and free radicals 
Accumulated sun damage 

Needs

Needs

Vitamin A for skin renewal 
Biomimetic ingredients 
Niacinamide for even tone 
Antioxidant protection 
Daily SPF 

Founders Note

"Pigmentation is the skin's response to stress — sun, inflammation, hormones. You can't erase it overnight. But with the right ingredients and consistency, the skin's own renewal process does the work."

— Martin Lyne, founder of Woods Copenhagen

Morning routine

Start the day with a simple routine that replenishes moisture, strengthens the skin barrier, and helps keep the skin balanced throughout the day.

Step 1 — Cleanse with water

Wash your face with lukewarm water to gently wake the skin.

Step 2 — Daily Foaming Cleanser

Optional: Apply Daily Foaming Cleanser.

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Step 3 — Treat with Vitamin Lifting Serum

Apply a few pumps of Vitamin Lifting Serum

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Step 4 — Moisturize with Daily Hydra Cream

Strengthen the skin barrier to keep it resilient throughout the day.

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Step 5 — SPF

Finish with SPF to shield the skin from UV-rays, even on cloudy days.

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Evening routine

The best results come with consistency — make your evening routine a daily ritual, giving the skin the calm and optimal conditions it needs to repair and rebuild overnight.

Step 1 — Cleanse with Daily Foaming Cleanser

Apply to damp skin and massage gently. Rinse off.

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Step 2 — Moisturize and strengthen with Vitamin A Treatment Cream

End with Vitamin A Treatment Cream that works with the skin overnight. Start slowly: If you’re new to using vitamin A, start by using it 2-3 times a week. Gradually increase to once a day as tolerated. While your skin adjusts, we recommend applying it at night. Protect your skin daily with sunscreen rated SPF 30 or higher. For all skin types.

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