We love skincare that can be used wherever, whenever – but the truth is that the best results happen when you take your skin's natural processes into account. Therefore, we're breaking down why dividing your skincare rituals into an AM and PM routine can make a real difference.
Your skin is complex and intelligent
From when you awaken until you hit the pillow once again, your skin goes through different phases. During the day, your skin is in protective mode, where it fends off the effects of sun damage, pollution, and other external threatening factors. When you're sound asleep, your skin shifts into regenerating mode, a process in which it intensely repairs and renews itself to improve damage and reveal a fresher layer of skin.
Your AM routine
Your AM routine should awaken your skin and prepare your skin's barrier for the day — enrich it with products formulated with protective properties that keep your skin strong and resilient.
Daily Hydra Cream contains strong antioxidant properties to protect against environmental factors, including pollution and free radicals, while Sea Buckthorn, Actibiomes, and Hyaluronic Acid intensely hydrate to awaken and refresh the skin.
Niacinamide Lifting Mist is especially beloved for its 5% concentrated niacinamide, which effectively strengthens the skin's barrier function while the hydrating spritz provides a boost of nourishment.
Vitamin Lifting Serum combines vitamins, antioxidants, and the line-smoothing peptide argireline to support a more even, youthful-looking complexion — an easy antioxidant boost to add to your morning routine.
Facial Sunscreen SPF50 offers broad-spectrum UVA/UVB protection with antioxidant vitamin E and organic aloe vera. Whether it's baking sun or a cloudy day, apply a layer to prevent skin damage and leave your skin covered.
Your PM routine
Your PM routine should focus more on winding down your skin and helping boost its renewal processes — tailored to your specific skin type and its concerns.
Daily Foaming Cleanser helps effectively wash away the day with 100% natural cleansing agents.
Skin Perfectors (SeboClear and 2% BHA) are formulated with active ingredients that increase the skin's natural cell turnover process while evening out skin texture and tone for a natural glow.
Vitamin A Treatment Cream helps balance, rejuvenate, and optimize the skin thanks to vitamin A that speeds up cell regeneration, boosts cell renewal, and the skin's collagen production. Note: if you choose to use this cream, using a Skin Perfector as well shouldn't be necessary.
Vitamin Face Oil provides a lightweight yet intensely nourishing layer of moisturizing argan oil that helps relieve, smooth, and relax the skin — a calming finishing step for your PM routine.
Mixing and matching – is it allowed?
The beautiful thing about skincare is that there's no one-size-fits-all solution. In the end, it all comes down to your individual skin type and your personal preferences. What you should take away from this is first and foremost that your skincare products have a purpose, and using them together can enhance that purpose, achieving even better results.
